The Future Of India’s $2 Bn Edtech Opportunity Report 2020

From $247 Mn in 2017, the opportunity in India’s online education market is estimated to soar to $1.96 Bn in 2021. Key driving factors include rapid adoption of mobile phones and cheap internet, rising disposable incomes and the ever-growing demand for reskilling.

To provide a holistic view of the sector, the report offers a juxtaposition of the funding, M&As and business operations of edtech startups in India. A comparative analysis of business metrics containing annual run rates, expenditure splits and revenue/loss trends included in the report offer a broader view of the money flows.

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Highlights Of The Report —


The Future Of India’s $2 Bn Edtech Opportunity Report 2020 presents a market study of the Indian online education sector, right from its genesis to its evolution to a billion dollar business opportunity for new as well as existing entrepreneurs. The report covers both the B2B and B2C included.


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$120 Mn+ GMV of Edtech Startups in FY’18

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20% Share of funded edtech startups with female founders

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$1.8 Bn in total funding raised across 303 deals in Edtech

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Skill Development, the most preferred sub sector at seed stage

The Future Of India’s $2 Bn Edtech Opportunity Report 2020

Table of Content


  • Scope Of The Report - 01
  • Executive Summary - 02
  • Introduction To The Report - 04
  • India’s Education Landscape - 05
  • Edtech Startup Landscape In India - 11
  • Investment Trends in Edtech - 21-34
    • Indian Edtech Startup Funding Trends
    • Investor Activity In Edtech Domain
    • Case Study: Edtech Startups’ Quest For Nabbing Majority Market Share
  • List Of Active Edtech Investors In India - 34
  • Skilling & Re-skilling - 36-49
    • India Vs Skill Deficit In Industrial Revolution 4.0
    • Understanding Skill Gap: India Vs The World
  • What’s Driving Edtech In India - 50-58
    • Market Factors Behind Edtech Growth In India
    • Edtech and The Indian Consumer: What Really Drives The Decision To Buy
  • Financial Performance Of Top Indian Edtech Startups - 59
  • Why Edtech Adoption Is Still A Distant Dream - 66
  • Future Trends & Technologies - 69
  • Methodology - 72
  • Bibliography - 73
  • Glossary - 74

Executive Summary


This report is based on the assessment of India’s online education market and aims to analyze the impact of education technology or ‘edtech’ on the country’s education landscape as a whole. It seeks to provide an in-depth view of the very factors which contribute to the adoption of online education platforms in the country.

It focuses on the challenges faced by such platforms in driving users and creating awareness and is aimed at delivering an overview of the sub-sectors within edtech, besides the adoption of new-age technologies and their defining trends.

The Future Of India’s $2 Bn Edtech Opportunity Report 2020 also underlines the issues pertaining to skilling and reskilling, which has become a pain point in many industries at a time when India is riding on the edge of industrial revolution 4.0. The report spans the areas where edtech startups are making skilling and reskilling possible efficiently and effectively.

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